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While many mass-market retailers are busy recruiting buzzy runway stars for designer collaborations, UNIQLO has always taken a unique approach to brand partnerships. In the past, the Japanese company has partnered with everyone from smaller labels like Suno to cult

If you follow lifestyle bloggers and vloggers on Instagram, you might have recently come across the curious phenomenon of elaborately staged photos of maxi pads. Around Spring Break, @IreneSarah photographed a box of Kotex next to a passport, selfie stick, and other “travel must haves.”